our fab story

FRESH is more than a salon, it's an experience, an escape to let your hair down and kick off your shoes...literally! You come here not only to get amazing services, but to feel a type of way. Instantly you will feel welcomed and adored, then during your service you will be the focus of attention and conversation. So what are you waiting for? Come hang out with us or book your girl time with us!

304.400.8443
#thelookbyashley_e

Ashley Edwards

OWNER + STYLIST

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I started FRESH with a dream to bring better hair education to salon guests (clientele), introduce true high-end, clean and ethical products to Charleston and work with all my best friends! I know how important the time spent as one of our guests can be and I really wanted to focus on building those relationships. Exploring new products and trends keeps me constantly learning the best techniques to bring to you. Keeping it “FRESH” as you will feel welcomed, loved and beautiful - that’s the motto! And for you to Love Yourself is our goal.

 
 

Terry Pack

MASTER ESTHETICIAN

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My focus has always been results with relaxation. I have been fortunate to embark on this great beauty journey in my life and am grateful to all my mentors. However, I am blessed to have mastered a concept that makes you look like your most youthful, rested self using only skin stimulating and supporting beauty techniques and gentle yet effective natural and organic ingredients that truly deliver results. 

 
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Emily West

NAIL ARTIST

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I’m a small town, WV girl; a paralegal turned nail artist! I’m a true artist at heart and i’m here to do something fabulous for your nails! We use only high end products and techniques to keep you fingers and toes healthy and beautiful. I am constantly learning and strive to stay up to date with the latest products and techniques.

 
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Karen Mahon

COLORIST

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My goal as a stylist is for my client to leave my chair feeling like the very best version of themsleves! I create these looks by staying current and up to date on education as well as new trends and techniques. My passion behind the chair is unmatched and I am forever grateful to have the opportunity to create individual styles and looks on both new and existing clients.

 

Diana Saul

MASTER ESTHETICIAN

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I came to FRESH to bring love, education and relaxation to all of my guests. My focus is advanced treatments to keep myself and clients looking and feeling their best. I educate under some of the most well known international esthetians in the business. Although my goal is to help maintain youth to your skin I also pride myself on my relaxation techiniques used in massage.

 

I have been crafting hair since 2007 and am certified in Keratin Complex, brazilian blowout, arrojo american wave and much more. My passion is to help people love their hair through sculpture, sometimes chemical enhancment and always with instructions to protect that investment. FRESH provides me a space to individualize that attention for dimensional color, embellish texture, creating fuctional styles and above all else: Thairapy.

 

Tara Casto

COLORIST

I have been perfecting hair in the Charelston area for 20 years and am loving every minute of it! From precise cuts, amazing, perfect color to Keratin Complex I offer all my clients the best hair they can have. FRESH offers me a platform to embrace my creativity so that I can keep growing, educating and bringing my clients all the newest and best techniques and products.  

 

Anna Bsharah

ESTHETICIAN

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I love helping clients look and feel their best. The products we use at FRESH allow me to customize facial services to a clients individual needs, leaving them with glowing, healthy skin.

 

My name is Lyndsay Dunlap and I am a cosmetologist who graduated from Charleston School of Beauty Culture. I love working at Fresh because everyone here is like family and we love helping and learning from one another. The atmosphere here is outstanding and you know you love your job when you wake up and WANT to go to work! I offer hair and nail services and would be thrilled to have you as a new client! 

 

Brooke Slack

COLORIST

Transforming hair is my passion. Doing hair and making someone’s dream cut and color come to life is what I strive for. Working at Fresh salon has been a dream. The clients and staff are amazing. We use the best products and offer services that truly make you feel beautiful. 

 

My name is Chelsea Johnson and I've been doing hair for a little over 2 years. I work at FRESH and I absolutely love it! The atmosphere is amazing and my coworkers are wonderful. You walk into the salon and you just feel so happy and welcome like you've just arrived home! I've never worked somewhere where I can honestly say I'm excited about going everyday!

 

Russell Fox

COLORIST

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My name is Russell Fox I've been doing hair since March 2012. I specialize in extensions (I-tip and hand tied), color, and cutting (men's & women's hair) as well as formal styles. I am always continuing my education online and traveling to different locations to bring the latest and best trends to my clients. I love meeting new clients and building new relationships. 

 

Crystal Yoak

MASSAGE THERAPIST

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828 Oakwood Road  •  Charleston, West Virginia 25314  •  681.265.5109

© 2020 FRESH